Creative Director, Brand Design

Salary Range: $145,000 - 165,000

Benefit Eligible: Yes

Location: Remote (WFH) with location restrictions within the United States. For tax and compliance purposes, this role is open only to candidates that will work or reside in the following states: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, WY.

Classification: Regular, Full-Time Exempt

Reports to: VP, Retail & Channel Marketing

About the Company

Paleovalley and Wild Pastures were born from a simple but radical idea: real food can heal — people, animals, and the planet. When Paleovalley co-founders Autumn and Chas Smith saw how industrialized food was affecting human health and the health of the land, they refused to play along. Autumn’s own journey of healing through nutrient-dense foods lit a fire that became Paleovalley. From there, the mission grew roots, sprouted wings, and eventually expanded into Wild Pastures to bring regeneratively raised meats directly to families nationwide.

Today, Paleovalley crafts deeply nourishing snacks and supplements made with organic ingredients and honorable sourcing. Wild Pastures connects small American farmers practicing regenerative agriculture with customers who believe better food is worth fighting for. Every product, every partnership, and every decision is guided by a commitment to real ingredients, regenerative practices, and the belief that health is built from the soil up.

We’re a team of grounded doers, curious thinkers, bold builders, and warm humans who like to laugh while doing meaningful work. We're growing quickly, fueled by purpose and a shared desire to repair the food system one thoughtful choice at a time.

If you feel energized by impact, drawn to mission, and ready to join a company rewriting the future of food, we’d love to meet you!

About the Opportunity

Paleovalley and Wild Pastures is seeking an exceptional Creative Director to lead and shape the creative vision of our brands as we scale across direct-to-consumer, retail, and omnichannel distribution. This is a rare opportunity for a creative leader to help define the identity of a fast-growing national brand.

The Creative Director will guide brand expression across every customer touchpoint — from marketing campaigns and digital experiences to packaging and retail presence. This role partners closely with executive leadership and marketing teams to ensure the brand shows up consistently and powerfully across DTC, retail, ecommerce, packaging, and marketing.

We are looking for a visionary creative leader who can translate strategy into bold concepts, build a strong and enduring brand identity, and develop scalable creative systems that support paid acquisition, retention marketing, ecommerce, and retail growth. This is a leadership role that requires someone the executive team trusts to own the brand creatively end-to-end — delivering ideas and systems the entire organization can confidently build upon. The ideal candidate blends brand storytelling with performance marketing sensibility, ensuring creative both elevates the brand and drives measurable impact.

What You’ll Do
Lead the Visual Brand & Creative Direction

• Own and evolve the visual identity and design systems across Paleovalley and Wild Pastures
• Ensure all creative aligns with established brand strategy, story, and positioning
• Act as the guardian of visual consistency and quality across all channels
• Translate brand strategy into clear, scalable creative direction

Own Visual Brand Cohesion Across the Business

• Ensure a consistent and unified visual experience across all customer touchpoints
• Align creative across Growth, Retention, Ecommerce, and Retail teams
• Identify and correct inconsistencies in design, layout, photography, and visual tone
• Ensure both brands feel cohesive at a portfolio level while maintaining distinct identities
• Bridge the gap between brand storytelling and visual execution

Translate Brand Strategy into Creative Execution

• Partner with leadership to bring brand strategy and rebrand efforts to life visually
• Develop creative concepts for campaigns, product launches, and key marketing initiatives
• Ensure campaigns are visually cohesive across digital, retail, and omnichannel touchpoints
• Elevate creative quality while maintaining alignment with performance goals

Drive Creative Across Growth, Retention, and Retail

• Partner closely with Growth (paid media), Retention (lifecycle), Ecommerce, and Retail teams
• Provide creative direction across paid media, email/SMS, website, landing pages, Amazon, and retail
• Ensure creative execution remains cohesive across all touchpoints
• Collaborate with Growth teams to iterate on performance-driven creative, balancing conversion goals with long-term brand evolution
• Understand where creative should flex for performance and where consistency matters most, making intentional trade-offs

Build Brand Systems, Packaging & Retail Creative

• Establish scalable brand guidelines, creative playbooks, and design systems
• Oversee packaging design and retail creative to ensure strong shelf presence
• Develop visual systems that scale across product lines and retail environments

Lead and Scale the Creative Function

• Serve as the central creative authority across the organization
• Lead and mentor designers and creative contributors (current and future)
• Establish clear creative processes, workflows, and production standards
• Be both strategic and hands-on — capable of directing and executing when needed
• Help scale the creative function as the business grows

What You’ll Need to Succeed

• 8 – 10+ years of creative experience, including leadership roles within high-growth DTC or CPG brands
• Proven experience leading visual creative across DTC and retail environments
• Strong hands-on design background — not just direction; you’ve personally executed high-quality design work
• Strong portfolio demonstrating excellence in visual identity, campaign creative, and design systems
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma
• Experience across paid media, ecommerce, lifecycle marketing, packaging, and retail creative
• Experience working within a CPG or product-based brand
• Demonstrated ability to lead and inspire creative teams
• Strong understanding of how creative supports performance marketing channels
• Proven ability to collaborate with Growth teams and optimize for conversion-driven creative
• Ability to think strategically while guiding execution
• Exceptional visual, verbal, and conceptual communication skills
• Strong project management and creative production capabilities
• Passion for health, wellness, food, or mission-driven brands

Bonus Points

• Experience in health, wellness, food, or supplement brands
• Experience scaling brands from DTC into retail
• Experience designing packaging systems for retail environments
• Experience with Amazon creative ecosystems (A+ content, PDP imagery, brand stores)
• Experience building brand design systems and creative playbooks

What Success Looks Like in This Role

• A cohesive, high-quality visual brand identity consistently executed across all channels
• Creative that both elevates the brand and improves performance across key marketing channels
• Packaging and retail creative that stands out on shelf and reinforces brand presence
• Clear creative systems that enable teams to execute efficiently and consistently
• Strong cross-functional alignment between Creative, Growth, and Marketing teams
• Executive confidence in the clarity, consistency, and scalability of the brand’s visual direction

Our Commitment to You

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
• Generous Paid time off to support balance and rest
• Paid sick time for when you need it
• Six (6) paid holidays each year
• Paid parental leave for growing families
• 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
• 401(k) with up to a 4% company match after one year of service
• Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others