Creative Lead

Company Description

** Please include your portfolio or samples of your work with your candidacy **

At Techo-Bloc, we are entrepreneurial and innovators at heart who love to roll up our sleeves, jump right in and get things done. We boast 9 cutting-edge manufacturing facilities, 13+ distribution centers, and a dynamic team of over 900 employees located across 20+ locations in North America. We have ambitious growth plans and a restless pursuit of excellence. We live to create, and we invest in great ideas. We take pride in offering a collaborative, inclusive and positive working environment.

Job Description

At Techo-Bloc, design isn’t decoration — it’s how we communicate who we are, what we stand for, and where we’re going. From our catalogs and campaigns to our photography, digital experiences, and brand storytelling, every visual touchpoint is an opportunity to elevate how our brand is perceived across North America.

Our creative team sits at the heart of that expression. We’re not just producing assets — we’re shaping a design language that blends editorial thinking, technical excellence, and real-world application in the design and construction space.

This role is your opportunity to help define how our work looks, feels, and evolves, to mentor the next generation of designers, and to push our creative output forward through innovation — including the intelligent, practical use of AI in design and production.

The Role

Reporting to the Senior Manager, Creative & Design, the Creative Lead is the guardian of day-to-day creative excellence at Techo-Bloc.

You are both leader and maker — equally comfortable giving high-level direction and rolling up your sleeves to refine work, solve problems, and raise the bar. You will guide designers, shape production and photoshoots, and ensure every piece of creative that leaves the team is clear, intentional, and production ready.

You are also a catalyst for what’s next. This role leads the exploration and implementation of AI tools and workflows to improve efficiency, elevate quality, and reduce reliance on external partners, ensuring our creative process evolves as quickly as our ambition.

If you thrive in a role where craft, leadership, and innovation intersect, this is where you belong — with a competitive salary starting at $90,000+++, based on experience!

Key Responsibilities

Creative Direction & Quality

• Own the day-to-day art direction of all design output, ensuring work is refined, purposeful, and consistently high-quality.
• Guide layout, typography, color, imagery, and composition so deliverables are strong, cohesive, and production ready.
• Translate strategic goals into clear, compelling creative solutions that move the brand forward.

Team Leadership & Development

• Lead and mentor a team of graphic designers through regular one-on-ones, coaching, and constructive feedback.
• Set clear expectations for quality, communication, and execution.
• Run artwork reviews that sharpen storytelling, improve clarity, and continuously raise the creative standard.

Production, Photoshoots & Retouching

• Oversee creative production from brief through final delivery.
• Direct photoshoots and manage relationships with photographers, retouchers, and external creative partners.
• Own retouching standards, color accuracy, and asset consistency across print and digital.
• Ensure files are technically sound, well organized, and ready for seamless multi-channel use.

Briefing, Storytelling & Copy Direction

• Develop clear, actionable creative and photography briefs aligned with marketing and business objectives.
• Provide editorial and copy direction so visuals and messaging work together cohesively.
• Shape how ideas are communicated across catalogs, campaigns, and digital platforms.

AI Innovation & Workflow Evolution

• Lead the adoption of AI tools for design, retouching, image creation, and production workflows.
• Research, test, and implement solutions that improve speed, quality, and creative flexibility while maintaining brand integrity.
• Build scalable processes that integrate AI into everyday creative work and reduce dependency on external production where possible.
• Educate and guide the team on best practices for using AI responsibly and effectively in design.

Autonomy & Problem-Solving

• Operate independently: anticipate needs, resolve issues, and keep work moving forward.
• Step in hands-on when needed — designing, refining, troubleshooting, and ensuring projects stay on track.

What Success Looks Like

• Work reaches review polished, intentional, and easy to approve.
• Designers are confident, aligned, and consistently delivering high-quality output.
• Creative reviews are efficient and focused, not corrective.
• Photoshoots, retouching, and production workflows run smoothly with minimal rework.
• AI tools are actively improving efficiency, consistency, and creative capability across the team.
• Execution enables senior leadership to focus on vision and growth rather than corrections.

Qualifications

What You Bring

Experience & Leadership

• 10+ years of experience in graphic design, with 5+ years in a leadership or mentorship role.
• Proven ability to elevate work through strong creative judgment and hands-on refinement.
• Experience directing photoshoots and overseeing post-production and retouching.

Creative & Technical Excellence

• Advanced proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator).
• Exceptional eye for layout, typography, color, and composition.
• Strong understanding of print and digital production standards.

AI & Innovation Mindset

• Demonstrated interest or experience using AI in creative workflows (image generation, retouching, automation, or production).
• Curiosity to explore new tools and the discipline to turn experimentation into repeatable, scalable processes.

Leadership Style

• Clear, confident communicator who provides thoughtful, actionable feedback.
• Comfortable owning quality while empowering designers to grow.
• Organized, accountable, and solutions-oriented.

Mindset

• Independent, proactive, and hands-on.
• Deep pride in craft, clarity, and consistency.
• Thrives in a fast-paced, high-expectation creative environment.

Travel

• Approximately 10% travel for photoshoots and key projects (Canada & U.S.).
• Valid passport required.

Additional Information

Why Join Techo-Bloc?

• Influence the creative evolution of a brand that blends design, innovation, and real-world impact.
• Mentor a talented team of designers while shaping how our work is produced and experienced.
• Be at the forefront of integrating AI into professional creative workflows — thoughtfully, strategically, and at scale.
• Collaborate with marketing, merchandising, and leadership teams that value design excellence.
• Competitive compensation, comprehensive benefits, and real opportunities to grow as a creative leader.

Career Growth and Recognition: At Techo-Bloc, we're career builders. Explore advancement opportunities through our well-defined career paths by department. Your success is our shared responsibility, supported by a culture that values your unique contributions.

Performance-Driven Rewards: Experience the direct impact of your efforts with competitive performance-based bonuses. Join a passionate, driven team that collaborates seamlessly to achieve remarkable results.

Financial Stability: We’ve experienced consistent growth, reflecting our strong financial health and continued geographical expansion across North America.

Collaborative Company Culture: Ditch the silos and join us in driving innovation and excellence together. We support and care about each other’s success! Experience a vibrant culture with 5-star ratings from most of our employees. Leave egos at the door as we engage in activities like brainstorming sessions, lively BBQs, and festive parties, fostering a strong sense of community and belonging.

Perks and Benefits:

• Group insurance & RRSP with employer contribution
• 24/7 telemedicine & Employee Assistance Program (EAP)
• Inhouse leadership development and coaching
• Training & development programs
• Considerable referral bonuses
• Discounts on Techo-Bloc’s products
• Outdoor terrace perfect for relaxing or enjoying your lunch in the sun
• Healthy snack-filled kitchens
• Techo-Bloc branded swag
• Employee recognition events

We thank all applicants for their interest, however only those candidates selected for interviews will be contacted.