About the role

We're seeking a Creative Strategist to drive creative direction and strategy for our high-performing ad creative across Meta, YouTube, TikTok, and beyond. You'll be responsible for developing innovative creative campaigns that optimize conversion-focused ad performance while working closely with our creative team of designers, video editors, and external creators. This role is ideal for someone who thrives at the intersection of creativity and performance marketing, loves crafting compelling scripts and creative briefs, and is passionate about using data to drive creative decisions. This role reports to our Director, Creative Strategy.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a bi-annual basis for amazing off-sites where we can connect IRL.

In this role, you will:

Generate innovative ideas for static, GIF, and video ad creatives and develop comprehensive creative briefs
Craft compelling scripts for video ads and oversee their production from concept to completion
Identify and source content from existing assets, internal talent, and external creators
Work closely with video editors and designers, leveraging your experience to guide the creative process
Develop and optimize ads for Facebook, Instagram, and YouTube with a strong emphasis on video content
Focus on performance metrics like nCAC, CTR, and scroll-stop rate to ensure creatives drive engagement and sales
Review paid analytics to improve creative performance and iterate based on data insights
Coordinate with influencers to run whitelisted content and manage creator relationships
Develop copy and messaging for email, SMS, and web channels to ensure cohesive brand voice

We're looking for someone who:

Has 2-3+ experience in creative direction and creative strategy for performance marketing
Brings strong brand strategy and excellent writing skills with portfolio of compelling ad creative
Demonstrates proficiency in research and analytical skills for campaign optimization
Shows strong conceptual and problem-solving abilities with data-driven creative approach
Can work both independently and collaboratively in a fast-paced environment
Has experience in social media advertising with understanding of platform-specific creative requirements

Approach to the role:

Balances creativity with performance - develops innovative creative concepts while maintaining focus on conversion metrics
Thinks strategically across platforms - understands nuances of each platform and adapts creative accordingly
Collaborates seamlessly - works effectively with designers, editors, and external creators to bring vision to life
Uses data to drive decisions - leverages analytics and performance insights to continuously improve creative output
Stays agile and responsive - quickly adapts creative strategy based on performance results and market trends
Maintains brand consistency - ensures all creative aligns with brand voice while optimizing for performance

A bit about us...

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So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

What we care about...

Autonomy: Only the best work at Grüns. We’re all confident, independent leaders. We are proactive. We find opportunities for improvement. Don’t ask; just do. When our actions impact other areas of the organization, we communicate with those functional leaders to ensure connectivity.

Growth: We love to take on new challenges, learn new things, and express interest in new functions. “I’ve never done this before” is not an excuse; it’s an opportunity.

Community: We care deeply about each other. We’re good humans and provide support wherever we can. We care, not just professionally but personally as well.

Compensation & Perks:

For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!