Company Description
The New York Red Bulls are one of 30 teams in Major League Soccer (MLS). RBNY, one of the ten charter clubs of MLS, have competed in the league since its founding in 1996. The Red Bulls play home matches at Sports Illustrated Stadium (SIS) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull for which the team is named. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.
Position Summary
The Director of Brand & Creative is responsible for shaping the New York Red Bulls’ brand identity and ensuring it is powerfully expressed across every fan and marketing touchpoint. This role leads brand positioning, campaign development, and creative execution - serving as the central point between storytelling, design, and performance.
Reporting into the Chief Marketing Officer, this leader oversees the in-house creative and social teams and plays a key role in shaping our integrated marketing strategies. They bring a lifestyle marketing mindset with CPG discipline and a deep appreciation for what makes a brand matter in culture. Not a designer by trade, but a sharp-eyed brand thinker who knows good creative when they see it and knows how to get it made.
Job Description
Brand Strategy & Expression
- Steward and evolve the New York Red Bulls brand, ensuring consistency, distinctiveness, and emotional resonance across all channels.
- Translate club values and business objectives into breakthrough creative campaigns that build fan affinity, spark conversation, and drive results.
- Serve as a core leader within the integrated MARCOMM team, aligning messaging and execution across departments and initiatives.
- Lead brand strategy development, positioning, and annual planning to drive long-term growth and market differentiation.
- Translate insights and data into compelling brand narratives, go-to-market strategies, and executive-ready presentations.
- Act as the brand steward, ensuring all communications, campaigns, and assets ladder back to the core strategy and identity.
Creative Leadership
- Oversee the in-house creative team including graphic design and video production, guiding concept development, design quality, and brand storytelling.
- Champion a high standard of visual and verbal identity- balancing consistency with creativity, and strategy with style.
- Lead ideation and delivery of brand campaigns, stadium experiences, and digital content.
- Engage and seek out AI and tech that helps accelerate and elevate workflows.
Social Media, influencer & Channel Strategy
- Manage the club’s social team and set the vision across all social platforms and handles.
- Ensure each channel has a distinct voice, rhythm, and point of view—aligned with fan behavior, platform best practices, and club priorities.
- Stay on top of trends, culture, and emerging platforms to keep the brand relevant and responsive.
- Lead the club’s influencer and VIP strategy, building relationships with creators, cultural tastemakers, and celebrities to expand reach, enhance relevance, and fuel content that drives brand engagement.
Cross-Functional & Fan-Focused Collaboration
- Review overall project flow with Marketing Operations Manager and ensure prioritization, communication and alignment across marketing, sales, partnerships, communications, and the creative team.
- Guide execution with a rigorous focus on timelines, KPIs, and the business plan.
- Work closely with director of growth, ticketing and partnerships to ensure assets ladder up to fan growth and commercial objectives.
- Collaborate with ticketing and sales to ideate and launch new products and commercial offerings including go to market strategy.
Insights, Impact & Optimization
- Leverage data and performance insights to guide creative decisions and maximize brand impact.
- Regularly evaluate campaign performance across brand health, engagement, and conversion metrics—adjusting strategy accordingly.
- Bring a commercial mindset to creative development and a creative lens to business performance.
Qualifications
- Brand Marketing Acumen: A classically trained marketer with 8–12 years of experience building brands, ideally with a background in CPG, lifestyle, or culture-driven brands.
- Creative Judgment: Strong eye for design and storytelling with the ability to guide execution, inspire teams, and maintain brand integrity.
- Social & Cultural Fluency: Deep understanding of digital and social ecosystems and how to show up in culture with relevance and edge.
- Collaborative Leadership: Proven team leader and cross-functional collaborator—calm under pressure, clear in direction, and consistent in follow-through.
- Strategic Thinking: Able to zoom out to see the big picture, then zoom in to bring it to life.
- Operational Excellence: Highly organized with a bias toward action. Strong project management instincts and an eye for timelines, dependencies, and deliverables.
- Data-Driven Decisions: Comfortable using insights and analytics to optimize content, campaign performance, and team focus.
Additional Information
Due to the cyclical nature of the entertainment industry, the employee may be required to work varying schedules to reflect the business needs of the company.
The base salary range for this position is $120,000 - $140,000. Actual salary offers may vary based on work experience. The base pay is subject to change and may be modified. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull New York is an equal opportunity employer and we will not discriminate against any employee or applicant for employment because of age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality or any other classification protected by law.
