About the Role
We are seeking a dynamic and visionary Director of Brand & Social, a creative leader with the strategic expertise and social savvy to shape how Poppy & Peonies connects with the world. This role is ideal for a marketing professional who thrives on building campaigns that resonate deeply with communities, has an impeccable eye for creative detail, and knows how to bring brand stories to life across every channel.
As Director of Brand & Social, you will drive innovation across social media, influencer partnerships, email, PR, and affiliate initiatives, ensuring every touchpoint reflects our brand’s voice and vision. Leading a high-performing team and collaborating cross-functionally, you will play a pivotal role in growing and inspiring the Poppy & Peonies community through impactful storytelling and unforgettable content.
The Opportunity
- Campaign Creation & Execution: Oversee, coordinate, and produce all marketing campaigns across influencer, social and email, and collaborate with external agency on PR & Affiliate needs.
- Bring innovative social and community strategies into all existing campaigns and launches.
- Build all social campaign decks, ensuring community connection is at the forefront of all launches.
- Write extensive briefs including copy for key campaigns, emails, IG stories, captions, website messaging etc.
- Identify product priorities to manage and organize campaign launches
- Manage launch plans and social marketing calendars in Asana
- Creative Direction & Content Production: Lead the creative direction for all social-centric assets.
- Plan and execute photo and video content that capture the brand vision
- Attend and lead monthly lifestyle photo and video content productions (travel generally required)
- Review, select, and approve campaign photos, videos, reels, ads, emails, and social assets
- Manage pack-ups, image selections for PDP/PLP pages, and homepage features
- Strategic Leadership & Brand Growth: Develop and execute marketing strategies that align with Poppy & Peonies’ brand vision and growth objectives.
- Support in enhancing and maintaining the brand identity, ensuring consistent messaging and storytelling across all channels.
- Support with managing strategic partnerships, collaborations, and influencer/affiliate/UGC programs to elevate brand visibility and growth.
- Influencer & Social Strategy: Source and manage influencer programs and content for launches
- Develop and execute social media strategy to drive growth and engagement
- Identify and sort social content in order of performance to optimize launches
- Manage the ideation through execution of all social centric content, ensuring innovation, virality, and community engagement
- Team Leadership & Collaboration: Build, mentor, and lead a high-performing marketing and social team, fostering a collaborative and innovative work environment.
- Provide clear direction, feedback, and professional development opportunities to support team growth and performance.
- Collaborate closely with Creative and E-commerce teams ensuring cohesion and overall brand direction is optimized.
- Operations & Budget Management: Manage the Social + Influencer budgets, allocating resources effectively to maximize ROI and campaign impact.
- Ensure efficient processes are in place for content production, campaign management, and cross-team collaboration.
What You Bring to the Table
- You are a well-rounded brand marketer from the fashion or consumer products space with proven leadership experience, leading both strategy and people.
- You bring a creative-first mindset, with a focus on building brand equity, community, and storytelling (vs. pure performance).
- You have a genuine passion for fashion and consumer products, paired with a strong eye for trends, aesthetics, and cultural relevance.
- You are a strategic thinker and creative storyteller, skilled at developing and executing multi-channel campaigns that drive engagement and growth.
- You possess a deep understanding of digital marketing, social platforms, influencer programs, and emerging marketing trends/technologies.
- You are a collaborative partner who thrives in cross-functional environments, working closely with Creative, Ecommerce, and external agencies.
- You have a track record of building, mentoring, and leading successful marketing and social teams, fostering collaboration, innovation, and high performance.
- You are adaptable and resourceful, able to pivot priorities quickly while maintaining focus on long-term brand vision and growth.
The recruitment process
- Video screen with Erica, Talent Advisor from Bloom
- Video Interview with Natalie Dusome (Founder + CEO of Poppy & Peonies)
- Second Video Interview with VP Marketing & Sr. Marketing Manager
- Reference checks
- Offer
Location
- We’re seeking an exceptional candidate based in Canada or the US who values the flexibility of remote work while embracing the excitement of in-person experiences.
- There will be occasional domestic and/or international travel for photoshoots, events, and team retreats.
Salary and Total Rewards
- Annual Salary ranges from $140,000-$160,000
- Performance bonus
- 3 weeks of paid vacation per year
- 5 additional flex days
- Comprehensive flex benefits plan
- $250 annual period & menstrual budget
- $1,000 annual allowance towards Poppy & Peonies product
- $400 home office setup allowance
At Bloom, we see conversations around compensation as a continuous discussion. We encourage you to share your desired compensation early in the interview process, but we also understand that as you learn more about the role and the full benefits package, your expectations might evolve. Don't worry - there will be plenty of opportunities throughout the process to revisit and adjust those conversations if needed.
