We’re seeking a senior freelance Creative Director / Associate Creative Director to lead the Seasonal stream of a large-scale avatar and AI-driven campaign initiative for a performance-wear retailer.
This individual will serve as the final creative authority on Seasonal avatars and campaign visual direction, partnering closely with an existing Creative Lead who maintains historical account context and client continuity.
The role reports into the Account Creative Director and oversees a cross-functional AI creative team responsible for avatar development, visual research, and generative production.
The ideal candidate blends:
Brand systems thinking
Character and persona development expertise
Strong AI generation fluency
Structured creative leadership
This person must be both conceptual and operational — able to define the vision and step into AI workflows hands-on when necessary.
Experience leading distributed creative teams
Strong documentation and briefing skills
Clear decision-making authority
High tolerance for iteration without creative drift
Systems thinker with strong attention to visual consistency
Ability to operate strategically while remaining execution-aware
Lead creative alignment sessions and define guardrails for tone, styling, realism, and visual consistency
Translate client brand direction into a clear, executable art direction system
Ensure strong alignment between brand standards and Seasonal outputs
Act as the bridge between client expectations and internal AI/creative execution
Maintain cohesion across avatar development, environments, styling, and final assets
Experience with fashion, performance-wear, or ecommerce brands is strongly preferred.
Own the Seasonal avatar vision end-to-end
Define persona frameworks and character systems
Ensure identity integrity across angles, lighting, styling, and expressions
Establish guardrails for realism, diversity, athletic positioning, and brand tone
Sign off on avatar direction before scaled production
Strong working knowledge of AI image generation workflows
Experience with Weavy, Krea, or comparable generative platforms preferred
Oversee and refine:
Prompt architecture setup
Prompt refinement and troubleshooting
Scalable generation systems for avatar consistency
Guide internal AI creatives on best practices
Step in hands-on when stabilization or troubleshooting is required
Maintain awareness of downstream retouching and QC workflows to reduce inefficiencies
Define the Seasonal campaign’s overarching visual system
Oversee environment direction, wardrobe styling, composition, and lighting logic
Ensure avatars integrate cohesively across campaign touchpoints
Guide asset selection and maintain cohesion across ~175 assets
Maintain visual sophistication while protecting scalability
Direct oversight of:
Creative Lead (AI workflow implementation)
AI Lead (avatar execution)
Creative team (moodboards, visual research, prompting)
Responsibilities include:
Clear, structured feedback loops
Establishing review checkpoints and quality benchmarks
Maintaining iteration discipline
Protecting brand fidelity under tight quarterly timelines
Driving efficiency without compromising quality
Participate in client-facing reviews as needed
Present creative rationale with clarity and authority
Translate client feedback into structured internal direction
Maintain composure and clarity during high-visibility iteration cycles
Reduced iteration cycles
Strong brand fidelity across Seasonal assets
Fast prompt stabilization and system uniformity
Clear and consistent avatar identity
Increased client confidence in the Seasonal stream
Scalable creative output without quality degradation
