Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!
We are a leading eco-friendly household essentials business and we donate 50% of our profits to help everyone gain access to clean water and a toilet. As of June 2024, we’ve contributed over $18 million AUD to this mission. Basically, we’re really good at making it easy to do good.
We operate scaling businesses in the UK, US and Australia, and we’ve recently launched in Canada. Our amazing team is based in Australia, the UK, the Philippines, China, and the US. Our 250+ people make the biggest possible impact for people and the planet. Over the next 5-10 years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.
Creativity is the special sauce that makes the world go around. That, and a bunch of data sprinkled in. This role will blend the two worlds together to build a system for our performance marketing advertising creative.
As our Global Director of Creative Strategy, you’ll connect brand, data, and performance marketing efforts. Reporting to the GM, Global Growth Marketing, you will be a thought partner responsible for taking data based insights and turning them into creative strategy, which is a core pillar of our overarching global growth strategy.
This role sits in the sweet spot of data analysis, creative intuition, and commercial strategy. Building systems that help our teams leverage creativity as something measurable, testable, and a decisive driver of ROI will have cross-cutting impact across the entire business, and most importantly, brings Who Gives A Crap closer to realising its purpose.
You will own the creative analytics that inform action based insights, build frameworks, testing calendars, and reports into a tasty digestible package for the team. You will be responsible for guiding the creative direction of campaigns based on data and ensuring performance delivers tangible P&L results.
If you worked here this past month here are some things you might have been involved in
We are looking for a leader who has mastered the art of blending data-driven performance with compelling creative storytelling. You are ready to build the systems and culture that unlock creativity as a core driver of business growth.
The kind of person who will thrive in this role:
You give a crap
Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!
First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.
We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world,generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).
Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.
If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.
