Head of Marketing & Experiences

ABOUT KHAITE

KHAITE is a way of looking at the world. Shaped by formative encounters, cultural touchstones, and secret desires, this point of view comes to life through womenswear and accessories that find confidence in contrast. Each piece proposes a fresh balance of opposing elements- masculine and feminine, strength and softness, structure and fluidity- while embodying a signature sensuality and ease. 

Founded in 2016 by creative director Catherine Holstein and based in New York, KHAITE evolves with each season, building upon a foundation of robust yet polished items distinguished by exceptional materials, exquisite craftsmanship, and subtle yet striking details. 

ABOUT THE OPPORTUNITY

We are looking for a Head of Marketing & Experiences to join the KHAITE team. This role will report to the Chief Marketing Officer & Digital Officer and will be based out of the NYC HQ offices. This role will serve as the operational and experiential lead for KHAITE’s marketing function, responsible for translating creative vision into integrated, physical, and global brand activations.

Partnering closely with the Chief Marketing & Digital Officer, Head of Brand and Heads of Commercial channels, this role will ensure the cohesive execution of integrated go-to-market programs, seasonal campaigns, events, and activations across retail, wholesale, and digital channels – building cultural relevance, customer resonance, and brand awareness, while driving acquisition, retention and revenue growth.

This leader will play a central role in shaping how KHAITE shows up in the world, balancing creative excellence with operational rigor. The ideal candidate is a highly organized, strategic, and detail-driven marketer with deep experience across luxury brand marketing, events, retail, and experiential storytelling. They are equally adept at leading teams and managing complex execution, bridging creative expression with operational excellence.

ESSENTIAL DUTIES & RESPONSIBILITIES

Integrated Marketing Leadership:

• Build and oversee the global marketing calendar, consolidating initiatives across PR, events, digital, social, retail, wholesale, and private client to ensure cohesive storytelling, alignment between creative direction and marketing activation, and timely execution
• Lead the development of 360 go-to-market strategies for collections, launches, store openings, seasonal initiatives, and key market entry
• Develop new market entry plans designed to develop brand awareness & understand nuanced customer personas in key growth geographies
• Partner with the Head of Brand and PR to translate creative concepts into market-ready programs across all physical and experiential channels
• Lead a team of marketing professionals executing integrated programs across digital marketing, social media, events, PR, retail marketing, and advertising

Events, Physical Activations, & Industry Presence:

• Lead the Events & Activations team to deliver world-class execution across concept, production, guest experience, and measurement
• Oversee planning and execution of the event and activation calendar, collaborating with brand, private client, retail, wholesale, and PR teams
• Deliver high-impact physical activations, from intimate client experiences & local activations, to large-scale brand moments that drive engagement, traffic, and loyalty
• Develop and manage wholesale marketing programs that support sell-in and sell-through, maintaining brand consistency across partners and showrooms
• Lead all brand events and activations, from retail store openings to trunk shows, pop-ups, and intimate VIC hospitality moments
• Partner closely with the Private Client and Retail teams to integrate experiential marketing into clienteling and high-touch customer engagement

Commercial & Customer Mindset:

• Ensure marketing programs support commercial outcomes across retail, e-commerce, and wholesale channels
• Use performance data and consumer insights to optimize strategies and drive measurable impact

Team Leadership & Cross-Functional Collaboration:

• Act as the day-to-day operational lead for marketing, cross-departmental communication, and budget coordination
• Use performance data and consumer insights to optimize strategies and drive measurable impact
• Lead and mentor a growing team spanning retail & wholesale marketing, events & activations, and integrated strategy
• Serve as a bridge between brand/creative and commercial functions, to align storytelling across physical and digital ecosystems and ensure creative concepts are translated into effective, high-performing marketing programs
• Partner with the CMDO to develop long-range strategies that build brand awareness and deliver sustainable business growth

SKILLS & REQUIREMENTS

Interpersonal Skills:

• Exceptional communication and leadership skills; able to influence, inspire, and lead teams
• Highly collaborative and adept at navigating creative, founder-led environments
• Well-networked in the fashion industry; attuned to cultural, media, and retail trends
• Ability to work in a fast-paced environment and manage multiple priorities, complex timeliness, and stakeholders
• Experience working with luxury brands
• Elevated taste level, sound commercial judgment, and meticulous attention to detail
• Natural collaborator who builds trust across creative, commercial, and operational teams

Education/Experience:

• 12+ years of experience in luxury fashion or beauty, with a blend of global brand marketing, experiential activation, and retail marketing expertise
• Proven success leading complex, cross-functional campaigns that bridge creative and commercial objectives
• Deep understanding of the luxury consumer mindset, cultural influence, and hospitality
• Proven expertise in integrated campaign development, marketing calendarization, and omni-channel execution
• Experience building brand event calendar and organizing physical activations
• Commercial and customer-centric approach to driving business growth through luxury marketing
• Deep understanding of brand building and cultural relevance, with the ability to ensure creative alignment while optimizing for impact

Please note: This job description does not list all the duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time.

OUR VALUES

• Creativity ~ We are always imagining, never imitating.
• Integrity ~ We do the right thing.
• Kindness ~ We value people and their ideas, so we act and speak with compassion.
• Agility ~ We move with intention, flexibility, and speed to stay ahead.
• Tenacity ~ We are insatiable. Our drive is relentless.

WE OFFER

The salary range is $200,000-250,000. The rate of pay offered will be dependent upon the candidates' relevant skills and experience. Other benefits include medical, dental, and vision programs, a company bonus plan, employee discounts and perks, a 401k plan with employer match, and other ancillary benefits.

KHAITE is an equal opportunity employer. We want to offer an inclusive environment of mutual respect where we welcome diversity and all our employees feel included, developed, and heard. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. KHAITE recruits and recognizes all types of talent and singularities.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.