Head of Product Design

About the Role

HoneyBook is the leading AI-powered business management platform for service-based business owners. Designed to enhance—not replace—independent professionals, HoneyBook’s AI-powered tools help businesses attract leads, connect with clients, book projects, and manage payments more efficiently. With AI seamlessly integrated into every workflow, entrepreneurs can focus on their craft while scaling their businesses with confidence. Since its founding in 2013, HoneyBook has powered over 25 million client relationships and processed more than $12 billion in transactions, helping independent businesses grow faster and smarter.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and have a growth mindset. We know experience comes in many forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

We’re looking for a Head of Product Design to lead HoneyBook’s growing Product Design team and help define the future of our product experience. As a senior leader, reporting to the CPO, you will shape the vision, strategy, and operational approach for product design across our product, infusing world-class UX craft and cross-functional collaboration. You’ll guide a high-performing team of designers and design managers, ensuring our solutions are delightful, intuitive, and empowering to our users.

HoneyBook is redefining how small-business owners run their companies through AI. Not by sprinkling isolated “smart” features across the product, but by building a true AI Business Partner. Think of it as an AI Super-Agent: a conversational ally (voice and text) paired with dynamic, generative UI that delivers instant visibility, actionable insights, continuous learning, and hands-on control. Creating this next-generation SaaS paradigm demands bold, system-level design thinking- exactly where our Head of Product Design will lead the charge.

This is a unique opportunity to impact a beloved product with a strong brand and a deeply engaged user base, while scaling design excellence in a fast-paced, AI-enhanced environment.

Here are a few of the things you'll do

• Own and drive the end-to-end product design vision across all user-facing experiences at HoneyBook.
• Inspire, coach, and manage a multidisciplinary design team, including design leads and ICs, fostering a culture of creativity, critique, and growth.
• Collaborate with Product, Engineering, and Data leadership to shape product strategy, ensuring design thinking is central from discovery to delivery.
• Build and scale design systems and tooling to ensure consistency, quality, and efficiency across teams.
• Collaborate with our Marketing team, specifically with the Creative team making sure our brand is reflected in the product and in our marketing assets in an effective and consistent way.
• Champion the voice of the user-combining qualitative research, UX best practices, and business context to inform decisions.
• Recruit, hire, and onboard top-tier design talent to support HoneyBook’s continued growth.
• Elevate design as a strategic function, helping articulate how product experiences tie into our business outcomes.

Interested? Here’s what we’re looking for

• 10+ years of experience in product design, including 3+ years managing design leaders.
• A proven track record of shipping exceptional, user-centered products in high-growth startups.
• Deep understanding of interaction design, visual design, and UX research, alongside a sharp product and business sense.
• Experience working in AI-enhanced product environments is a strong plus.
• A thoughtful approach to design leadership: empowering teams and holding a high craft bar.
• Experience collaborating with executive stakeholders and cross-functional teams in complex, high-growth environments.
• A portfolio or body of work that shows how your leadership translated to real product impact.
• Excellent communication skills in English and Hebrew.

Our core values:

People come first: We prioritize people as we explore opportunities and work through challenges.

Raise the bar: We push for greatness—for ourselves, each other, and our members.

Own it: Trust and ownership let us make decisions with confidence.

We love what we do: We bring passion to our work and love what we create for our members.

Keep it real: Authenticity, respect, and transparency are at our core.