Lead Brand & Visual Designer

FoundersCard is a premium lifestyle and business membership platform used by over 250,000 entrepreneurs, executives, and innovators around the world. Our members enjoy unparalleled access to elite travel perks, business benefits, and a curated network of like-minded leaders — all designed to accelerate their success.

We’re entering an exciting new chapter of growth and innovation, and brand is at the heart of it. As our Lead Brand & Visual Designer, you will define our brand, visual identity, and design system — and design the assets that bring them to life. This is a high-impact, hands-on role where you’ll establish brand pillars, build guidelines that scale, and deliver polished creative across our website, product, campaigns, and member communications.

If you’re a hands-on creative leader who thrives at the intersection of craft, strategy, and storytelling — and you want to design a premium lifestyle + business brand that is aspirational, desirable, and full of personality — we should talk!

- Define our brand foundation. Establish FoundersCard’s visual identity, brand language, and creative direction — building pillars and systems that flex across product, marketing, and experiences.

- Lead with hands-on craft. Personally design brand assets including website, landing pages, campaigns, CRO test variants, collateral, and benefit launch creative.

- Reimagine our public face. Lead the design and execution of a new website that becomes the premium digital face of FoundersCard to the world.

- Codify our brand system. Develop brand guidelines and a messaging playbook covering visual, verbal, motion, and illustration standards.

- Evolve our marks. Refine and extend our logo and product marks across the full suite of experiences.

- Build our creative toolkit. Create and maintain a scalable image and motion asset library, and provide creative guidance for photo, video, and motion content.

- Polish every touchpoint. Partner with product designers to ensure UI is premium, cohesive, and aligned with brand standards.

- Test and refine. Prototype and pressure-test creative concepts with members to generate insights and sharpen recommendations.

- Flex into UX. Provide occasional support on product flows and light research to balance team capacity.

- Champion creativity. Elevate brand storytelling and design culture across FoundersCard.

- Proven brand builder. 7–10+ years in brand design, visual design, or creative direction, ideally with consumer-facing or premium lifestyle brands.

- Hands-on designer. A portfolio that demonstrates defining brand systems and delivering high-craft execution across websites, campaigns, product UI, and collateral.

- System thinker. Experience creating brand pillars, design systems, and scalable guidelines while executing the work yourself.

- Craft-driven leader. Ability to balance strategic direction with detail-level design work — from evolving logos to launching a new website.

- Content-savvy. Experience building image and motion libraries and guiding creative production across photo, video, and motion.

- Project driver. Comfort leading large-scale creative initiatives (site redesigns, identity evolution) while staying deep in the design tools.

- Collaborative partner. Strong record of working cross-functionally with product, marketing, and leadership.

- Experimentation mindset. Bonus if you’ve applied UX design, testing, or experimentation to refine creative concepts with real users.

- The opportunity to both set the creative direction and design the work yourself — rare autonomy and visibility in a lean team

- A pivotal role in elevating a profitable, growing membership platform into a truly aspirational premium brand

- Direct partnership with product and marketing leadership, and visibility at the executive level

- A high-impact role in a highly profitable, founder-led company with momentum and ambition

- Competitive compensation: $180K–220K base salary plus bonus, 401k, and comprehensive benefits

- Free lunch, snacks, and gym at our brand new office at 57th and Madison

Notes:

1. Open to full-time and contractor / freelance, please apply if you're interested in either

2. 4x per week in midtown NYC office is required

3. Please submit your portfolio and/or website including password if required

$180,000 - $220,000 a year