NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
The NBCU Local HQ Marketing team comprises members based in New York, Chicago, Stamford, and Dallas. They focus on various areas, including Brand Management, Streaming Platforms, Media, Regional Sports Networks’ Marketing and Creative Services, Graphic Design, and Syndication. Working closely with the 43 O&O NBC and Telemundo stations, four RSNs nationwide, and numerous business units and departments across the NBCU portfolio, the team offers comprehensive coverage and support.
NBCUniversal Local is looking for a Manager, Digital Paid Media Strategy to join its high-performing marketing team. This role is essential in developing, executing, and optimizing performance marketing through paid digital media campaigns that promote local station content, boost brand awareness, and increase audience conversions across NBC and Telemundo-owned stations. The Manager partners closely with station teams, creative leads, media partners, and analytics to deliver audience-first campaigns across display and streaming platforms. Channels include Meta, Google, TikTok, YouTube, and major CTV/OTT platforms such as Roku, Fire TV, and Apple TV. Success in this position is measured by driving both paid and earned media strategies that achieve clear KPIs—impressions, reach, conversions, and brand lift.
Responsibilities
Platform Management & Partnerships
Creative Collaboration
Financial & Operational Oversight
Performance Reporting & Optimization
Desired Competencies
Why Join NBCU Local?
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary Range: $95,000-115,000 (bonus eligible).
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].
