About Actabl:
Are you excited about a career in SaaS that has a direct effect on the hospitality industry? This might be the perfect opportunity for you! Actabl's mission is to empower the people that power hospitality. We’re on a journey to provide better solutions for hotel companies as the world around us evolves and changes related to using technology, finding labor, and maximizing profits. We give hoteliers actionable insights to know what to do, the tools to do it, and the visibility to know it worked. We bring together powerful hospitality tech solutions to maximize profits for more than 10,000 properties in hospitality markets around the world.
About the Opportunity:
The Marketing Campaign & Demand Generation Specialist will be responsible for executing Actabl’s integrated marketing campaigns, ensuring seamless operations, and timely delivery of assets across channels. This role will focus on campaign execution, marketing automation, reporting, and data management to drive scalable pipeline creation and revenue growth. The ideal candidate is a highly organized project manager, an expert in HubSpot and Salesforce, and skilled in digital marketing execution. They will collaborate closely with cross-functional teams to bring campaign strategies to life, optimizing performance through data-driven decision-making.
Essential Duties:
Campaign Execution & Project Management
- Own the execution of marketing campaigns, ensuring that all deliverables are completed on time and aligned with Actabl’s marketing goals.
- Manage the marketing campaign calendar, tracking key campaign milestones and deadlines.
- Build and deploy emails, landing pages, and workflows to support campaigns.
- Coordinate across teams, including content, design, and RevOps, to execute campaigns effectively.
- Maintain and optimize Actabl.com, ensuring website structure, content updates, and performance align with business objectives.
Marketing Operations & Process Improvement
- Continuously refine marketing processes to improve efficiency and scalability.
- Implement best practices for marketing automation, campaign tracking, and data hygiene.
- Partner with RevOps to improve marketing attribution and reporting accuracy.
Reporting & Optimization
- Ensure A/B testing and optimization strategies are applied across campaigns.
- Track, analyze, and report on campaign performance using HubSpot, Google Analytics, and Salesforce.
- Maintain and update campaign dashboards, providing actionable insights to optimize effectiveness.
- Monitor email performance, website metrics, and conversion rates, adjusting tactics as needed to improve results.
Qualifications:
- 3+ years of experience in marketing operations, demand generation, or campaign execution.
- Expertise in HubSpot (certifications preferred) and Salesforce CRM.
- Experience with segmentation, lead scoring, and nurture automation.
- Strong project management skills with the ability to coordinate multiple stakeholders and deadlines.
- Strong analytical skills with experience in reporting and performance tracking.
- Excellent attention to detail.
- Strong written and verbal communication skills.
Key Competencies:
- Project Management: Ability to manage multiple projects and deadlines simultaneously while ensuring quality execution.
- Technical Expertise: Proficiency in HubSpot, Salesforce, and Google Analytics for campaign execution and performance tracking.
- Analytical Thinking: Ability to interpret data, generate insights, and make data-driven marketing decisions.
- Collaboration: Strong ability to work cross-functionally with content, design, RevOps, and sales teams.
- Attention to Detail: Ensures accuracy and consistency in campaign execution, reporting, and data management.
- Communication: Strong written and verbal communication skills to effectively coordinate with stakeholders and present insights.
- Self Starter: Proactively seeks out solutions and is motivated to achieve goals and drive projects forward.
Additional Information:
- Compensation: $90,000-$110,000 base salary + $3,000-$5,000 target annual bonus
- Work Environment: This is a fully remote position.
- Travel: Occasional travel may be required for team meetings, conferences, or training sessions. This could include both in-state and out-of-state travel.
- Driver’s License: A valid driver’s license may be required for travel purposes.
- Equipment: The company will provide necessary equipment, including a laptop, monitor, and any additional peripherals required to perform job duties effectively. Employees are expected to maintain their equipment in good working condition.
- ADA Compliance: The company is committed to providing reasonable accommodations in accordance with the Americans with Disabilities Act (ADA). If you require any accommodations to perform your job duties, please inform your manager or the HR department.
- Work Hours: While the position offers flexibility, employees are expected to be available during core business hours to ensure collaboration with team members and stakeholders.
- Communication: Regular communication with the team will be conducted through video calls, chat applications, and email. Strong written and verbal communication skills are essential for this role.