Marketing Operations Associate

PlayVS is the leading amateur esports platform in North America, powering official competitive leagues for high school and collegiate students across the U.S. and Canada. We work directly with game publishers, schools, and educators to create structured, inclusive opportunities for students to compete and grow.

PlayVS also offers Gaming Concepts, a first-of-its-kind curriculum that blends esports with career and technical education—equipping students with real-world skills both in and out of the game. We’re building more than just leagues—we’re creating a comprehensive ecosystem where students can learn, compete, and thrive.

About the Role:

We’re looking for a Marketing Operations Associate to bring demand generation to our growing strategic marketing team. This role is ideal for someone who is hands-on, organized, and excited to build real-world experience in email marketing, SEO, paid social, and campaign execution. You’ll support cross-functional marketing programs with a focus on delivering high-quality, data-driven campaigns through Salesforce Marketing Cloud and other digital channels for our Collegiate, Scholastic, and Gaming Curriculum businesses. This is a great opportunity to grow your skills across the entire marketing funnel while working alongside a collaborative and experienced team.

Key Responsibilities:

• Build, test, and launch rich email campaigns and customer journeys using Salesforce Marketing Cloud.
• Manage and update email templates, content blocks, and audience segments.
• Assist with campaign QA, deliverability checks, and performance tracking.
• Ensure all campaigns follow compliance and brand standards.
• Lead SEO efforts, including keyword research, on-page updates, and coordinating website & content optimizations.
• Assist in the setup and tracking of lead-generating paid social campaigns, including integrating static and video content, across platforms such as Google Ads, LinkedIn, and Meta Business Suite.
• Coordinate with internal stakeholders (content, design, product) to gather assets and keep campaign timelines on track.
• Help maintain campaign calendars, performance dashboards, and process documentation.
• Assist in compiling and analyzing campaign metrics across email, social, and web.

Requirements:

• 4 - 6 years of experience in digital marketing, demand generation, or marketing operations.
• 3+ years of professional, hands-on experience with Pardot.
• Familiarity with SEO principles and paid social advertising basics.
• Familiarity with Google Analytics, SEMrush, or paid ad managers (Google Ads, LinkedIn, Meta).
• Detail-oriented with strong project coordination and time management skills.
• Comfortable working with tools like Google Sheets/Excel, campaign tracking systems, and basic analytics platforms.
• Eagerness to learn, adapt, and contribute in a fast-paced, cross-functional environment.

Bonus Points For:

• Knowledge of HTML/CSS for email formatting or landing page tweaks.
• Exposure to campaign attribution models or marketing funnel metrics.
• Experience in a B2B or SaaS marketing environment.
• Experience tracking and managing UTM parameters for campaign analytics.

$75,000 - $115,000 a year