Performance Marketing (Google & Meta) - Assistant Manager

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. 

About the Role

We are seeking an experienced Performance Marketing Manager to lead large-scale campaigns across Google Ads and Meta Ads for fintech, travel, and lending verticals. The ideal candidate will have proven expertise in managing high-growth campaigns and driving performance across acquisition, engagement, and conversions.

Key Responsibilities

Campaign Management

- End-to-end ownership of Google (ACI/ACE, Search, YouTube, Display) and Meta Ads campaigns

- Drive user acquisition, lead generation, and transaction growth across app & web

- Optimize campaigns for CPI, CAC, ROAS, LTV, and reduce drop-offs

Analytics & Measurement

- Set up, track, and optimize campaigns using GA4, Firebase, Appsflyer

- Deep-dive into funnel & cohort analysis

- Build performance dashboards for weekly/monthly business reviews

Cross-Vertical Marketing

- Scale fintech app campaigns (UPI, merchant lending, personal loan)

- Run Travel acquisition & booking campaigns for both web & app

- Optimize creative messaging across different verticals

Stakeholder Management

- Collaborate with product, design, and business teams

- Share insights & recommendations with leadership

- Mentor junior team members

Requirements :

- 6–8 years of experience in performance marketing with focus on Google & Meta ads.

- Strong expertise in Google Ads and Meta Ads

- Hands-on experience with Appsflyer

- Proven track record in fintech, travel, and lending campaigns is preferred

- Strong analytical mindset; Excel/SQL/BI tool exposure

- Understanding of web-to-app campaigns & cross-device tracking is preferred

- Exposure to remarketing and funnel optimization strategies is preferred

Education: Any graduate

What We Offer

- Opportunity to lead paid acquisition for multiple high-growth verticals

- Ownership of high budget Google & Meta budgets

- Exposure to leadership, product, and analytics teams

- Competitive pay & fast-paced work environment

Why join us:

  A collaborative output-driven program that brings cohesiveness across businesses through technology ∙ Improve the average revenue per user by increasing the cross-sell opportunities ∙ A solid 360 feedback from your peer teams on your support of their goals ∙ Respect, that is earned, not demanded from your peers and manager.

Compensation

: If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants, and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it.  India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!