Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
- Product Planning & Strategy:
- Be responsible for the planning, design, and innovation of the exchange's structured product line, developing the product roadmap.
- Conduct in-depth research on market trends, competitor movements, and user needs, accurately determining product launch timing and pricing strategies.
- Define core product metrics (AUM, Revenue, User Growth, Repurchase Rate, etc.), and drive product iteration and operational strategies through continuous monitoring and analysis of data.
- Product Design & Execution:
- Be responsible for the planning, design, and innovation of the exchange's structured product line, developing the product roadmap.
- Conduct in-depth research on market trends, competitor movements, and user needs, accurately determining product launch timing and pricing strategies.
- Define core product metrics (AUM, Revenue, User Growth, Repurchase Rate, etc.), and drive product iteration and operational strategies through continuous monitoring and analysis of data.
- Operational Support & Growth Driving:
- Deeply support the operations team by providing comprehensive solutions for product launch, promotion, and user education, including but not limited to selling point refinement, copywriting, tutorial creation, and campaign planning.
- Analyze product sales data and user behavior to identify growth opportunities and issues, proposing effective operational strategies (e.g., targeted pushes for different user tiers).
- Monitor product performance; coordinate with operations and risk teams to develop response strategies for extreme market conditions.
- Cross-functional Collaboration:
- Act as the key interface for the product line, effectively coordinating multiple teams including Operations, Marketing, Business Development, Quant, Risk, and Customer Service to ensure a smooth process from design, launch, to post-sales support.
- Collaborate with the marketing team to translate complex financial products into easily understandable content for communication, enhancing product visibility and appeal.
Requirements
- Experience:
- 5+ years of experience in financial products, wealth management products, or internet operational product management.
- Experience in digital currency structured products, traditional bank/securities wealth management products, or derivatives is highly preferred.
- Priority given to those who have designed or led well-known wealth management products from 0 to 1 with proven successful results.
- Skills:
- Strong interest in financial markets; understanding of basic macroeconomic indicators and concepts such as interest rates and volatility.
- Excellent data analysis and logical thinking skills; proficiency in using tools like SQL, Excel, Tableau for data extraction and analysis.
- Outstanding communication, coordination, and project management skills, with the ability to drive complex projects to completion.
- Strong user insight and innovative thinking, capable of translating user needs into product features.
- Attributes:
- Results-oriented with a strong sense of ownership for business growth and product revenue.
- Strong learning ability and initiative, able to adapt quickly to the fast-paced cryptocurrency industry.
- Bonus Points:
- Background in Finance, Economics, Mathematics, Computer Science, or related fields.
- An active deep user of cryptocurrencies with a good understanding of DeFi and blockchain protocols.
- Possession of financial certifications such as CFA, FRM.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
