Senior Creative Director
Planned Parenthood is the nation’s leading provider and advocate of high-quality, affordable sexual and reproductive health care for all people, as well as the nation’s largest provider of sex education. Planned Parenthood organizations serve all people with care and compassion, with respect, and without judgment, striving to create equitable access to health care. Through health centers, programs in schools and communities, and online resources, Planned Parenthood is a trusted source of reliable education and information that allows people to make informed health decisions. We do all this because we care passionately about helping people lead healthier lives.
Planned Parenthood Federation of America (PPFA) is a 501(c)(3) charitable organization that supports the independently incorporated Planned Parenthood affiliates, which operate non-profit health centers across the U.S. PPFA also works to educate the public on and advocate for issues of sexual and reproductive health. Formed as the advocacy and political arm of Planned Parenthood Federation of America, Planned Parenthood Action Fund is a separate non-profit membership organization tax-exempt under section 501(c)(4). The Action Fund engages in educational, advocacy, and limited electoral activity, including grassroots organizing, legislative advocacy, and voter education in furtherance of the Planned Parenthood mission.
Planned Parenthood Federation of America (PPFA) and Planned Parenthood Action Fund seek a skillful and imaginative Senior Creative Director. This job reports to the National Director, Creative and Video on the Brand Team. The Brand Team works to set unified brand strategy; determine, prioritize, and engage key audiences; lead and shape brand campaigns, visuals, tone, and storytelling; and ensure adherence to brand standards.
Purpose:
- Act as a creative visionary for the PPFA, PPAF, and PP Votes brands and their various campaigns and initiatives, including health care, education, advocacy, and electoral work
- Oversee the day-to-day creative direction, quality, and execution of all creative assets
- Lead the conceptualization, development, and design of brand campaigns, advocacy initiatives, experiential activations, and evergreen content
- Serve as a lead steward of the visual brand, overseeing the application of brand guidelines, typography, color palettes, imagery, and other visual elements across all National Office communications and materials
Engagement:
- Provide thought partnership and creative expertise to the National Director of Creative and Video, as well as teams across the National Office
- Collaborate with the National Director of Creative and Video, and the Associate Director of Creative Operations, to set and execute shared goals, manage the departmental budget, navigate the evolving needs and priorities of the organization, identify opportunities for improvement and innovation, uplift team impact, and champion the brand
- Present and drive consensus around creative concepts, content, and distribution strategies to leadership and other stakeholders
- Recommend and oversee a diverse set of agency vendors to create and evolve integrated content and campaigns
- Promote a collaborative, diplomatic work style; facilitate solution-focused conversations amongst diverse communities and individuals
- Demonstrate a willingness to jump in and inspire the same in the team
- Manage people and projects through a lens of diversity, equity, and inclusion to foster an environment of belonging within the Creative team and across project teams
- Directly supervise Creative team members, providing creative direction, guidance, and mentorship
Delivery:
- Develop and/or translate creative strategy (from briefs, organizational documents, leadership conversations, and research) into actionable creative executions that promote or protect the brand, advance SRH issues, educate and engage brand supporters, and influence culture
- Serve as a Creative leader for teams across the organization and with external partners to ensure the delivery of high-quality creative that innovates, works within brand standards, and answers strategic and creative briefs
- Oversee and implement creative roadmaps and work closely with the National Director, Creative and Video to inform team growth plans, resourcing, prioritizations, and strategy
- Evolve Planned Parenthood’s visual identity and brand guidelines to meet the moment we’re in and the future we’re creating, and ensure adoption throughout the National Office
- Creative direct Brand team-lead photo shoots, and partner with the Video team on creative direction for video shoots
- Direct the execution of brand-first, impactful, and strategic creative assets, across a range of media, including digital, print, and merchandise
- Provide creative direction for designated electoral work
- Keep abreast of the latest creative trends, bringing those inspirations to the team
- Performs other duties as assigned.
Knowledge, Skills and Abilities (KSAs):
- 12+ years of experience in a creative leadership role, with 7+ years managing Creative staff
- Bachelor’s degree in Design or a relevant field required
- Excellent creative portfolio of integrated work, with evidence of strong typographic and conceptual tools, and an eye for detail
- Able to execute pioneering creative tied to strategic business results
- Experience working within and shaping brand guidelines, developing new ideas, and producing the highest-quality digital, motion, print, and merchandise
- Ability to juggle multiple projects, team needs, and deadlines successfully
- Experience managing staff and inspiring them to do their best work
- Excellent skills in collaborating across divisions, functions, and geography
- Experience representing and reaching BIPOC communities, young people, and LGBTQ+ audiences preferred
- Experience working in/or for a non-profit federated model preferred
- High-level proficiency in Adobe Creative Suite required
$167,000 - $172,000 a year
Travel: up to 25% domestic
The Planned Parenthood cultural ethos, "In This Together", reflects our commitment to building a workplace culture that fosters belonging, promotes learning throughout the employee lifecycle, and recognizes individual contributions to our mission.
