About the Role

The Senior Digital Marketing Manager drives strategy, analytics, and revenue growth across SAM’s digital platforms, including CRM, email, website, and paid digital channels. This role develops and executes integrated digital campaigns, oversees analytics and reporting practices, and identifies emerging digital opportunities to support ticket sales, membership growth, and revenue.

Supervising the Digital Marketing Coordinator, the Senior Manager mentors staff, fosters collaboration across departments, and ensures SAM’s digital marketing strategies align with institutional goals.

You’ll play a key role by:

• Leading digital strategy across web, email, CRM, and paid digital platforms.
• Executing lead generation and revenue-driving campaigns that optimize segmentation, automation, personalization, and retargeting.
• Building an analytics framework to track KPIs, evaluate performance, and guide data-driven decisions.
• Collaborating across departments to align marketing initiatives with visitor engagement, ticket sales, and membership priorities.
• Supervising and mentoring the Digital Marketing Coordinator to drive growth and innovation.
• Researching emerging digital tools and integrating them into SAM’s broader marketing strategy.
• Managing digital agency partnerships and ensuring alignment with institutional priorities.

FLSA STATUS: Full Time, Non-Exempt
REPORTS TO: Director of Integrated Marketing
COMPENSATION: $96,000 – $102,000

Work Schedule

This role is scheduled to work standard business hours, Monday–Friday, with flexibility required to support campaigns and organizational needs. This position is hybrid eligible under SAM’s current workplace policy (subject to change).

Benefits

Full-time employees are eligible for SAM’s comprehensive benefits package, including:

• Fully employer-paid HMP medical plan or employee contribution PPO plan.
• Dental, vision, and basic life insurance/LTD/AD&D.
• Flexible Spending Account (FSA).
• Short-Term Disability and Supplemental Dental Insurance.
• Participation in SAM’s 403(b) retirement plan with discretionary 3% annual employer contribution and match program (eligibility after 1 year and 1,000 hours worked).
• Paid vacation, sick and safe time (PSST), bereavement leave, jury duty, 11 scheduled holidays, and 1 paid floating holiday.
• Subsidized unlimited ORCA card for public transit.
• Onsite fitness facility access.
• Free museum membership at the Patron level, Tier III membership to the American Alliance of Museums, and discounts at the SAM Shop and on museum programming.

About SAM

Seattle Art Museum’s vision is to be the museum for all of Seattle—a bold, dynamic hub of creativity, belonging, and cultural leadership, shaping the future of art and community. We aim to create a welcoming community where people find inspiration and discover our common humanity through exceptional art and engaging programs.

As the leading visual arts institution in the Pacific Northwest, SAM shares its global connections, powerful exhibitions, and dynamic programs to engage, educate, and inspire. SAM is a vibrant, three-site organization that is supported by 365 employees, 10 executive leaders, and more than 200 volunteers.

We Are Looking For

A digitally savvy strategist with strong leadership skills and a proven ability to drive revenue through data-driven digital marketing.

Required Qualifications

• Bachelor’s degree in marketing, communications, digital marketing, or related field (or equivalent education/experience).
• 5+ years of progressive digital marketing experience, including at least 2 years in a supervisory or lead role.
• Expertise in CRM-driven email marketing, segmentation, and campaign optimization.
• Experience managing integrated digital campaigns across paid and organic search, display, and social.
• Strong analytics background, with proficiency in Google Analytics, Google Tag Manager, and CRM reporting (Tessitura preferred).
• Ability to use insights to drive revenue and engagement strategies.
• Excellent project management, organizational, and communication skills.
• Demonstrated ability to collaborate across teams and manage multiple projects.
• Commitment to equity, inclusion, and accessible digital marketing practices.

Preferred Qualifications

• Experience in museums, arts organizations, or community-centered nonprofits.
• Familiarity with Tessitura or similar CRM systems.
• Proficiency with Prospect2, Google Ads, Sprout, Asana, Canto, and WordPress.
• Experience with data visualization/dashboard tools.

Work Conditions

Exposure: Primarily indoors in a climate-controlled office with light background noise.
Stationary Work: About 80% at a desk; 20% moving through work areas. May require extended standing for meetings/events.
Communication: Clear, professional communication in English with staff, trustees, vendors, and the public is required.
Office Work: Regular use of computers, phones, and office equipment required.

Accommodation

If you need assistance applying for a role due to a disability or additional need, please let us know at [email protected]

The Seattle Art Museum will consider reasonable accommodations for all employees with disabilities to perform the essential functions/duties of this position. If you need an accommodation during the application or interview process, please contact [email protected]