Senior Director, Content Design
Bumble is looking for a bold and visionary Senior Director of Language Design to lead and evolve our global content design function. In this executive leadership role, you’ll define the strategic voice of our product experiences—connecting words, interaction design, and brand storytelling to create experiences that are intuitive, inclusive, and emotionally resonant.
This is more than a writing leadership role. You will architect how we communicate with users across touchpoints—from onboarding to safety, from connection flows to monetization—and unify our product voice with our brand promise. You’ll lead a world-class team of content designers, UX writers, and strategists, working cross-functionally to shape products that help millions build meaningful relationships every day.
Key Responsibilities
1. Strategic Leadership
- Define and drive the long-term vision for content design across Bumble’s ecosystem, aligning product voice with brand values and user needs.
- Partner with executive and cross-functional leaders to embed content strategy into early-stage product development and innovation processes.
- Create systems and standards that ensure consistency, clarity, and quality across all product communication touchpoints.
- Explore and integrate responsible applications of AI in content creation, personalization, and system design to enhance the user experience at scale.
2. Content Design Craft & Operations
- Oversee the creation and implementation of content patterns, voice guidelines, and accessibility standards.
- Lead efforts in taxonomy, naming, information architecture, and content governance at scale.
- Collaborate closely with Product, Design, Research, and Engineering to develop high-impact experiences that balance user understanding, emotional tone, and business intent.
3. Cross-Functional Impact
- Act as a trusted strategic advisor to leaders across Product, Marketing, Legal, Trust & Safety, and Customer Experience.
- Drive alignment across disciplines to ensure a unified user experience across every product surface.
- Champion inclusive, human-centered language that reflects the diversity of our global user base.
4. Team Leadership & Culture
- Build, lead, and inspire a high-performing global team of content designers and UX writers.
- Foster a culture of creativity, collaboration, and craft excellence, with a strong focus on career growth and psychological safety.
- Develop content design talent pipelines and operational practices to scale effectively.
Required Qualifications
- Experience: 12+ years in content design, UX writing, or content strategy roles, with 5+ years leading and scaling teams at the senior level in consumer tech, preferably mobile-first.
- Leadership: Demonstrated success in leading content strategy for complex, high-impact product experiences, ideally across multiple product lines or markets.
- Skills & Expertise: Deep mastery of content design systems, product voice, and UX writing for global audiences. Strong understanding of design thinking, research methodologies, and inclusive design principles. Exceptional communicator with experience influencing at the executive level.
$235,000 - $270,000 a year
For base compensation, we set standard ranges for all roles based on function, level, and geographic location. This position is also typically eligible to participate in our short- and long-term incentive programs. Benefits include Medical, Dental, Vision, 401(k) match, Unlimited Paid Time Off Policy.
About Us
Bumble Inc. is the parent company of Bumble, Badoo, Bumble For Friends, and Geneva. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date), friendship (Bumble For Friends) and professional networking (Bumble Bizz). Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. Bumble For Friends is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections. Geneva is a group and community app for people to connect based on shared interests.
