Accountabilities:

Develop high-performing paid media content by generating creative concepts, hooks, and scripts tailored for platforms such as TikTok, Meta, and YouTube
Translate product features into engaging, audience-focused messaging that drives conversions and engagement
Collaborate with designers, editors, and marketing teams to execute campaigns from ideation through post-production
Provide on-set creative direction during video shoots to ensure messaging, tone, and pacing align with campaign goals
Analyze campaign performance data to iterate on content and continuously improve results
Manage multiple projects simultaneously, maintaining quality and consistency across a high volume of deliverables
Stay current with social media trends, formats, and audience behaviors to keep content fresh and relevant

5+ years of experience in performance marketing, copywriting, or creative strategy, with a focus on paid media and digital video
Strong portfolio showcasing successful social campaigns, video scripts, and performance-driven creative work
Deep understanding of platform-specific content strategies across major social and digital channels
Proven ability to translate data insights into creative improvements and new campaign ideas
Experience collaborating cross-functionally with creative, marketing, and production teams
Excellent writing, editing, and storytelling skills with a focus on clarity, brevity, and impact
Ability to work independently, manage multiple priorities, and thrive in a fast-paced environment
Familiarity with video production processes and on-set direction is a strong plus

Senior Performance Copywriter, Paid Media