Description
Impact is a leading national managed services provider, specializing in: IT & Cloud, Cybersecurity, Digital Transformation & AI, Integrated Marketing, and Print & Document Management. Our partnerships are defined by thoughtful business strategy, solutions architecture, technology deployment, and ongoing support –with a driving focus to bring enterprise-level resources to the SMB and midmarket. We are committed to customer-centric excellence, delivering tailored solutions that enhance client value and drive sustainable growth. Join our team of experts and be part of an innovative culture that puts customers at the heart of everything we do.
Overview
Impact Networking is entering a pivotal chapter: evolving our brand, modernizing our market positioning, and aligning every touchpoint to a unified customer-centric experience. The Vice President of Brand Strategy & Governance will serve as the strategic architect and steward of Impact’s brand — defining, governing, and advancing the brand identity across all business units, channels, and experiences.
This executive leader owns the brand strategy and all mechanisms that ensure consistent execution — including design, creative direction, messaging, tone/voice, content standards, and media activation. They bring deep creative and brand expertise, functioning as the central creative North Star for the enterprise. They lead the Design, Content, and Media teams to build a high-performing, highly aligned brand engine that drives awareness, preference, trust, and measurable business outcomes.
This role is critical to the success of the company’s 2026 brand evolution, market expansion, and long-term brand equity strategy.
Responsibilities
Brand Strategy & Architecture
- Own the enterprise brand strategy, positioning, architecture, and identity across all Impact business units.
- Translate the brand vision into scalable frameworks that inform messaging, creative direction, and go-to-market execution.
- Establish the brand architecture for sub-brands, solutions, verticals, and offerings (including Impact Security / DOT Security decisions).
- Partner with the CMO and ELT to guide the ongoing brand evolution or transformation efforts, including naming, visual identity, and brand narrative.
Brand Governance & Creative Leadership
- Function as the chief creative authority ensuring consistency of brand tone, voice, visual identity, and experience across all external and internal communications.
- Create and enforce brand standards, toolkits, governance models, and QA/approval workflows for marketing and cross-functional teams.
- Oversee the development of visual identity systems, brand guidelines, creative templates, and messaging playbooks.
- Act as the escalation point and final approver for high-visibility creative and brand assets.
- Ensure all creative produced ties back to the company’s North Star and brand promise.
Team Leadership & Cross-Functional Alignment
- Lead and develop the Design, Content, and Media teams, ensuring excellence in creativity, storytelling, execution, and alignment.
- Build a collaborative operating rhythm across Marketing, Sales, Client Strategy, People, and Product/Service teams to ensure brand consistency and impact.
- Mentor directors and managers, fostering a culture of innovation, accountability, and cross-functional partnership.
- Manage agency/vendor relationships (creative, brand, media, research) with clear scopes, performance metrics, and ROI expectations.
Content, Messaging & Narrative Development
- Oversee enterprise content strategy including storytelling, editorial voice, messaging frameworks, and audience-based narratives.
- Ensure content aligns to the buyer journey and supports demand generation, ABM, PR/communications, and customer enablement.
- Develop a unified brand story and core messaging foundation for all offerings, verticals, and lifecycle stages.
Media, Awareness & Brand Performance
- Collaborate with Director of Demand to ensure paid media, social media, broadcast, and digital advertising programs are consistent on brand expression and maximum ROI.
- Partner closely with Demand and Digital teams to ensure media efforts reinforce brand strategy and build top-of-funnel awareness.
- Develop brand performance dashboards including brand equity, preference, share of voice, NPS, and awareness metrics.
- Leverage customer insights, market research, competitor analysis, and brand health data to guide ongoing brand optimization.
- Influence end-to-end customer experience to ensure every touchpoint — digital, sales, service, internal — aligns to brand promise.
Things We Are Looking For
Required Experience
- 12+ years of brand leadership experience, preferably within B2B services, technology, SaaS, or professional services.
- Demonstrated success leading brand strategy, identity systems, creative teams, and multi-channel brand campaigns.
- Deep expertise in creative direction and design leadership (agency or in-house).
- Proven experience managing and elevating enterprise brand governance models.
- Track record of leading cross-functional brand transformations, rebrands, or architecture consolidations.
- Strong portfolio demonstrating creative and strategic leadership.
Skills & Capabilities
- Visionary brand strategist with ability to translate complexity into clarity.
- Expert understanding of modern brand systems, integrated marketing, and the interplay between brand, design, content, and media.
- Executive presence with strong influencing skills — able to guide Executive Leadership Team-level decisions.
- Exceptional communication and storytelling abilities.
- Analytical mindset with ability to measure brand impact and tie creative efforts to business outcomes.
- Strong cross-functional leadership and change management abilities.
Why Join Us?
Our purpose is people. We empower them to innovate, grow, and succeed. That's how we change the world – one person, one company, one community at a time.
At the heart of everything we do are our core values, which guide how we work, grow, and succeed together:
- Innovation: We embrace change because innovation lives outside the comfort zone.
- Passion: We are driven by purpose, fueled by passion, and obsessed with making an impact.
- Honesty: We are fiercely transparent and consistently honest.
- Fun: We fuel work with fun, knowing life's too short for boring.
- Low Ego: We champion ideas over titles, because brilliance knows no rank.
- One Team: We win as a team, we lose as a team, we are one team.
Benefits
- Up to 20 days of PTO
- Up to 7 Paid Sick Days
- 12+ paid holidays
- Paid Parental Leave
- Comprehensive Health, Disability Life, Dental and Vision Plans
- 401(K) & retirement plans
- Tenure incentives at 5- (Tiffany & Co. Gift Card), 10- (Rolex), and 20- ($20,000 check) year marks
- Continued education reimbursement
- On-going training & development opportunities
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Impact, compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current salary range is $160,000-$180,000 plus bonus plan eligibility, if applicable.
Join us at Impact, where your ideas matter, your growth is supported, and your work creates real change. Let’s build something incredible together!
