Kapwing is looking for a skilled YouTube video creator to take strategic ownership of our YouTube channel.
The @Kapwing YouTube channel has over 200,000 subscribers and reaches a diverse global audience of creators, from social media teams and students to marketing professionals and businesses. We’re looking to bring on a talented Content Strategist to lead the channel’s next phase of creative direction.
Our mission is to empower modern storytellers through content that is educational, inspiring, and entertaining.
We’re hiring a scrappy, organized, and creative video creator with strong empathy for modern creators, knowledge of social media, and a passion for video storytelling. You’ll plan, produce, and star in videos that teach modern video editing skills, explore trends, and solve real problems for creators. You’ll also experiment with new growth strategies to grow the channel, collaborate with other creators, and report on the business impact of our YouTube content.
This is a full-time role reporting to the Head of Content. The position is based in San Francisco and follows a hybrid schedule of two days in the office and three days remote each week. We are also open to fully remote candidates based in New York.
Salary: $70,000 - $100,000 a year
Comfortable and confident on camera
Skilled in video editing and storytelling
Deeply familiar with YouTube, TikTok, and Instagram content
Obsessed with understanding why videos perform well (and why they don’t)
You regularly watch and analyze top creators and trends
Highly independent — you can take an idea from concept to publish without oversight
Strong communicator who can connect with creators, partners, and users
Experience appearing on camera in video content
Strong understanding of YouTube content formats and audience behavior
Experience writing high-performing titles and designing thumbnails
Passion for AI tools like ChatGPT, Premiere, and Kapwing
Familiarity with YouTube Studio analytics
Experience working at a tech company (desired)
As part of your application, you are required to make one original YouTube Short using this article: Best AI Video Models of Realistic Animals. If we choose to publish your video on the Kapwing YouTube channel, you will receive a $100 payment regardless of whether you advance in the interview.
Video Task
Review the article and develop your own creative angle for turning it into a YouTube Short. You’ll choose the concept, framing, and title.
The article is information-dense, so we’re looking for strong editorial judgment: identify what’s most important, shape it into a short-form story, and make it engaging for a YouTube Shorts audience. The article also includes media assets you’re welcome to use in your video.
Video Submission Guidelines
Length: 30 seconds — 90 seconds
Tone: Review the Kapwing YouTube channel and mimic our current tone of voice and style
Goal: Transform the long-form article into a short, punchy video that is informative and genuinely useful, while also being engaging, fast-paced, and well-suited to YouTube Shorts.
We are evaluating submissions based on originality, creative judgment, audience awareness, editorial instincts, and editing quality. We are especially interested in ideas that feel native to YouTube and aligned with Kapwing’s brand and product.
Originality: A clear, fresh idea rather than a generic recap.
Audience awareness: Strong understanding of what would catch attention and provide value to Kapwing’s audience
Hook and structure: A compelling opening, clear pacing, and a format that holds attention through the end
Editing quality: Strong visual execution, timing, captions, music/sound design, and overall polish
Platform fluency: Content that feels native to YouTube Shorts rather than repurposed from another platform
Brand fit: A concept that aligns with Kapwing’s voice, product, and creator-focused positioning
